Wholesale Coffee Supplier

(our elevator pitch)

About Us

We’re an owner-run coffee roastery based in Paarden Eiland, Cape Town. We’ve been around for more than 10 years, so although we’ve flown under the radar, we’re not new to this business, nor are we a fly-by-night operation. Our focus has, and always will be, our clients: fostering positive, long-term relationships, providing great coffee (at reasonable prices), and ensuring our service speaks for itself. If it sounds like we’re on the same page – please get in touch with us to set up a tasting.

Barista Training

Having a skilled barista is an essential component to serving good coffee. It doesn’t matter how good your coffee beans are, an unskilled barista can make your coffee taste bad. We believe that it’s in both our, and our clients’ best interests to have a trained barista serving your coffee. And that’s why, at Baseline Coffee, we offer limited FREE barista training to all of our wholesale clients.


You can buy good coffee from a number of wholesalers, but we understand that that’s not all that matters. Service is key. Reliable deliveries (including emergency deliveries), equipment servicing and breakdown repairs will matter at some point. We’re so confident in our client servicing that we’d encourage you to ask us for references check up on us to see how we measure up.

We’ve been recognised for our outstanding service and coffee quality locally and internationally:

Best Premium Coffee Company 2021 – Western Cape (MEA Business Awards 2021)

Best Wholesale Roasted Coffee Supplier – South Africa 2021 (MEA Markets African Excellence Awards)

Coffee Roaster of the Year 2021 – Western Cape (LUXLife Magazine Food & Drink Awards)

Best Hospitality Wholesale Coffee Roaster 2021 – Western Cape (Corporate Vision – Small Business Awards)

Best Premium Coffee Supplier 2019 – South Africa (LUXLife Magazine Food & Drink Awards)


Let’s face it: price matters. In an ever-increasingly difficult economy, we need to work harder at making our margins. At Baseline Coffee, we do a few things to help keep most of our prices down. Primarily, we believe in SHOPPING SMART: we look for great, premium coffees that are well priced due to their availability in the marketplace. This not only assists us in maintaining great prices, but also ensures that we’re able to maintain the consistency of our flagship coffees. With wholesale (bulk) pricing starting from only R230 p/kg excl. VAT (minimum volumes required), there’s no excuse for price to stand in the way of serving great coffee.

Want something a little more “specialty”? That’s fantastic – we do also source more expensive speciality coffees from time-to-time, and release these as limited edition ranges. Get in touch with us below to find out more…

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